BRANDING -LOGO- SOCIAL MEDIA – BRAND GUIDELINES
A Mung bean sprout
It is easy to grow; cheap to grow it does not need soil only water & Light
It has been part of the diet of many an Asian Country for Centaury’s such as:
China, India, Japan, Korea, Nepal, Thailand, Indonesia and Vietnam just to mention a few.
Chinese cuisine has profoundly influenced many other cuisines in Asia and beyond and the Mung Bean Sprout
is the integral ingredient in many of the dishes.
I am sure that most of us have tried them at some point in our life.
BRANDING -LOGO- SOCIAL MEDIA – BRAND GUIDELINES
Welcome to Val’s Vegan Feast – Where Deliciousness Meets Compassion!
Val crafted a range of mouth watering plant-based dishes that will have your taste buds dancing with joy.
But here’s the best part -Even my non-vegan friends can’t resist the incredible flavours she create!
Val’s Vegan Feast is not just about labels or catering to a select few.
It’s about embracing a culinary revolution that is redefining the way we experience food.
Getting to the heart of Val’s Food
To really understand Val and her love of Vegan Food and the
claims surrounding how great her food was.
I could have thoroughly immersing myself in her world through a series of in-depth workshops,
interviews, and brand and competitor audits etc.
Why!
We talked to the people that mattered, the people who eat her food and asked them all about it.
The research revealed that all I had to do to was:
Develop a Brand and get Val’s name and her food out there and be more prominent.
So we brought it all together in a purpose driven brand idea:
Val’s Vegan Feast
Getting Val’s Vegan Feast out there Started by getting her Name and Food out there
in front of the 1.4 Billion people who use Instagram Daily.
We made up a Set of Instagram Posts to have
a Regular Posting Schedule of at least One Posting Per Day to get started.
Using the colours Green to associate Val’s Feast with Nature.
A Sense of Calmness and Rejuvenation and
Growth.
Just as the Mung Bean Sprout re-grows after it’s been harvested.
Yellow as a Cheerful and Energizing, just like Val’s Food does and Black for the text.
Only two colours Green, Yellow along with Black and White.
These colours do not crowed out the main product Val’s Feast which is what it’s all about.
The Mung Bean Plant is Also Green and has Yellow flowers if it is allowed to grow and produce,
This mung bean is known as green gram
pushing the boundaries of what plant-based cuisine can achieve.
With Val’s Vegan Feast, you’ll discover a whole new world of delectable possibilities.
Look out for Val’s Vegan Feast on a High Street Near You
