Ralph’s Butchers
Bio
Ralph Fisher Owner of a Butchers Shop
Age 50
Location UK and Married
I have been working in the family run business since I left school.
I have been Passionate that the business only provides the very best product for his customers
and that my passion for animal welfare never wanes.
Frustrations
(Pain Points)
Butcher shops and Farmers have been on the receiving side of bad publicity
sometimes this has been warranted.
However there are a great number who care gratefully about the product they provide
and the suppliers
I work with care greatly about how our meat is produced.
Brands and influencers
https://greenpasturefarms.co.uk
Factors influencing buying decisions
Sometimes you have to pay more for High Quality products, we understand this is not always possible
and we try to keep the cost down as much as we can.
I for one would not purchase a battery chicken
whose life is confined to a cage just to keep the cost down.
Quote
Let us start producing more Organic Grass-Fed British Meat in an Ethical, Sustainable manner.
Goals
I want to show not only my customers, how my product is produced, but to
Get People Thinking.
Why we as a long standing business go about producing the best product for them.
Why we are not as cheap as a Supermarket
Why we know that our products taste is far superior
Why we charge that wee bit more for a far superior product
As Nature Intended – Pasture Reared
Ralph is very passionate about how Butches were perceived by many shoppers who think that Butcher Shops
were charging more for their product’s just by saying they were organic.
Ralph is passionate about all aspects of his business, he cares that the livestock are treated well
and that they lived the way nature intended them to.
He wanted to get this across to his customers that his end product is better than supermarket Products.
His prices reflected this and the food on the shoppers table would be taste better.
He even offers his Customers Free Delivery just like it used to be when meat tasted how it should, Great.
Ralph wanted his own Company Logo that had a Visual Design that could not be mistaken for any other that what it was – A Grass Fed Animal, that stood out Visually as his Brand.
He also wanted his Mission to be Included within his Brand/Logo and the Tone of the Text, Brand and Logo to be clear, that he has nothing to hide.
A company logo A visual design A mission, and A tone of voice.
